So, what if we try to do something practical with some of these ideas?
Really, this could be the perfect fit for us, because as artists we are a little analytical and a little spiritual. This could be a great combination of throwing loaves upon the water and giving energy out into the universe with principles of viral marketing.
If we want new people in the theater, let's learn a lesson from our dealers and make the first one free. Your next show, ask four friends you would otherwise have comped to pay up, and send those comps out into the world. I think temp agancies are the obvious choice, as my years as a temp were fueled by Ramen and free stuff. I'd be willing to coordinate getting comps (something physical with instructions to redeem to make it the least hassle) out to the agencies with a write up for each show that participates in each mailing.
Is there something to that? Wouldn't show instant results, but also seems to me exactly the kind of seeding of the market we have to do.
If anyone is interested, email me at firstname.lastname@example.org
and we can see what we can put together.
I'm intrigued by the idea, anyway.
Oh, and, Dorothy, have you read any Douglas Rushkoff? Those two links you gave me lead me to believe you'd dig his stuff. www.rushkoff.com