No harm done. Kinda gets back to the long discussion of how to promote theatre and garner audiences for new work....
Alright - I'm totally jumping the gun here but I'm going to 'announce' something based upon the above statement - even though the announcement is not about 'new work'. It has not been announced as TPS is still in negotiation with one final speaker AND registration details have also not been solidified! BUT, we do want you to save the dates and get ready for that information.
Cultivating New Audiences Seminar Series
This seminar series offers comprehensive and in-depth training in organizational development and patron cultivation for management teams. Participants will learn from some of the nation’s leading innovators, entrepreneurs and researchers in the fields of marketing and public relations. With the help of these leaders from both the for profit and non profit arenas, participants will be guided through a hands-on, step-by-step training course in audience engagement; illuminating techniques, skills and new ways of thinking that will allow these companies to strengthen both internally and externally, while simultaneously attracting and retaining the next generation of audiences.Designed to engage both staff and board members at all levels of management
, this seminar is built to encourage a culture shift within each organization by allowing management teams to focus on five key areas
of their organizational development and engagement strategies:
• Understanding & Communicating Your Value
– Alan Brown
o In order to effectively market and develop your organization, every person on your team must understand the value of what your organization provides and be armed with the proper language and framework to effectively communicate that value.
• Extending Invitations and Investing in Community
– Donna Walker-Kuhne
o The key to building a stronger organization lies in cultivating genuine relationships within your community. Building strategic partnerships, creating a culture of generosity and developing new “points of entry” will go further than any marketing budget will ever get you.
• Engaging the Next Generation
– Jerry Yoshitomi
o The next generation is redefining what is considered arts and culture. In order to engage them you must first understand them and what they are looking for. You must be prepared to engage them beyond the art itself. In fact, the art may even be secondary to the experience surrounding it.
• Creating Attachment & Cultivating Loyalty
o You’ve got new people through your doors…so what! What are you doing to create an enduring relationship? How do you turn these new patrons into investors and advocates? How do you do the same for your staff and board members?
• Patron Retention & Information Management
– Rick Lester
o Your development and box office management teams can have an enormous impact on both cultivation and retention of patrons. In order to achieve maximum potential in audience development, your organization must have the necessary tools and skills in information management and customer service.
The series will span the course of three months. Each month will focus on two of the above topics and will include one large session with a national guest speaker and at least one subsequent session for group discussion and/or a local representative detailing how their organization has achieved success in cultivating the next generation. The seminar series will culminate with a vendor fair in which participants can learn about various options for practical marketing tools such as patron data management systems and e-mail marketing management.SPEAKER BIOSAlan Brown – confirmed July 19, 2008
Alan Brown is a leading researcher and management consultant in the nonprofit arts industry. He has studied audiences, visitors and patterns of cultural participation in almost every major market in the U.S. His work focuses on understanding consumer demand for cultural experiences and on helping cultural institutions, foundations and agencies to see new opportunities, make informed decisions and respond to changing conditions. He has authored numerous articles and reports on audience behaviors, trends in cultural participation, engagement practices and stakeholder value.
Recently, Alan has been writing and speaking about the value system surrounding arts experiences. His essay "An Architecture of Value" appeared in the spring 2006 edition of Grantmakers in the Arts Reader, and serves as the basis for keynote addresses at conferences in Chicago, Los Angeles, Auckland, Sydney, and Edinburgh in 2007.
Donna Walker-Kuhne – confirmed July 20, 2008
Ms. Walker-Kuhne is an accomplished arts administrator and adult educator who has devoted her professional career to increasing the accessibility and connection to the arts by our nation’s rapidly growing multicultural population. Through her work with local arts organizations, she has raised over $10M in earned income to ensure the artistic visions of arts organizations are experienced by the artists and multicultural community, thus, increasing the growth of a diverse audience into the 21st century.
Ms. Walker-Kuhne has been named one of “The Top 50 Faces Who’ll Be Forces in the Theater’s Future” by Theater Magazine, one of the “Next 40 – The Urban Architects of Today’s Pop Culture” by SoulPurpose.com, recipient of the Dynamic Women Awards by Councilman Nick Perry in Brooklyn, New York and recipient of the SGI-USA Liberty Award.
Ms. Walker-Kuhne is author of Invitation to the Party: Building Bridges to the Arts, Culture and Community, which outlines strategies and methods for inviting, engaging, partnering with and enfranchising diverse communities as participants in arts and culture.Jerry Yoshitomi –confirmed August 9, 2008
Jerry Yoshitomi has contributed internationally to arts leadership, increasing opportunities for cultural exchange and in creating multicultural collaborations. His work examines the creation of new knowledge and inventive approaches to the increase of the public value of arts. Jerry seeks to make the transaction between consumers and arts makers a transaction for the whole of society, engaging communities and their advocates, businesses, artists and art managers and policy makers, in the process.
Jerry is engaged by major national and regional foundations, universities and arts presenters in North America to read, research, provoke and speak on increasing participation in the arts. He examines creativity, knowledge management, contemporary leadership practices and the augmentation of the public value of the arts across society.
Jerry chaired the National Task Force on Presenting and Touring the Performing Arts that resulted in the 1989 seminal report, An American Dialogue. He was formerly the Executive Director of the Japanese American Cultural and Community Center in Los Angeles, served on the California Arts Council and was Vice President/Director of Operations for Western States Arts Foundation (now WESTAF).
Rick Lester – confirmed September 13, 2008
Rick Lester is CEO of TRG, one of the largest performing arts marketing consulting and direct response firms in the U.S. Previously, Lester was the president of Lester & Associates, a company he founded following an extensive career as a marketing and public relations professional at the Cincinnati Symphony and the Cleveland Orchestra. His successes in the marketing field led him to positions as president/executive director of the San Antonio Symphony, the Charlotte Symphony Orchestra and the Knoxville Symphony. In each of these organizations, Lester helped achieve records for both earned and contributed revenues. For more than a decade before he founded Lester & Associates, he had also been a freelance consultant to orchestras, as well as to numerous state and national nonprofit organizations. He has assisted with projects for the American Symphony Orchestra League (he was both vice-chair and chair of group 2 orchestra managers and a frequent presenter); the National Endowment for the Arts (he was a member of the NEA’s Challenge Panel for Policy Review); the Pew Charitable Trusts; and the Cleveland Foundation. In 1996, he earned an MBA from Queens College in Charlotte, NC. Lester is a member of the board of trustees of Drury University in Springfield, MO, and is a former trustee of the American Symphony Orchestra League.