Director of Sales and Marketing Job Description – Seattle Children’s Theatre
Founded in 1975, SCT has grown from a small theatre performing at the Woodland Park Zoo into one of the most respected theatres for young audiences in the world. Serving more than 130,000 people annually, SCT strives to provide access for children of all ages and all socio-economic groups to exceptional professional theatre and related arts education. Each season, SCT produces five to six Mainstage plays at our two state-of-the-art theatres at Seattle Center--the Charlotte Martin Theatre (482 seats) and the Eve Alvord Theatre (275 seats). These exciting productions, often based on beloved children’s literature, serve as the heart of SCT’s School Children Access Program, serving more than 50,000 students and teachers annually with free and highly subsidized tickets. SCT also offers an extensive Drama School, and numerous Education Outreach programs. Over 40 years, SCT has produced more than 235 plays, including 110 world premieres, inspiring and educating more than four million children and establishing the theatre as a major force in the creation of new plays for young audiences.
To provide children of all ages access to professional theatre, with a focus on new works, and theatre education
Serving as a member of SCT’s senior staff the Director of Sales and Marketing will oversee the creation and implementation of fully integrated sales and marketing plans. This position reports to the Managing Director and is the lead strategist for all marketing initiatives. Working in close collaboration with the Managing Director, the Director of Sales and Marketing is responsible for all earned revenue for the theatre derived through Mainstage sales and all marketing, brand, advertising and public relations activities. S/he will supervise and mentor the sales and marketing staff.
• Oversee all aspects of forecasting, tracking and analyzing ticket sales
• Develop annual marketing plan
• Create marketing efforts to meet ticket revenue and attendance goals throughout the season
• Provide SCT management team the sales data needed to inform key business decisions
• Serve as the expert on local patron trends and competitive activity
• Manage the marketing and sales budgets
• Be on the forefront of applicable digital strategies for SCT
• Provide brand input for capital campaign messages and any institutional branding efforts
• Hire and manage outside advertising and media vendors
• Proactively look for public relations opportunities beyond securing show specific reviews
• Partner with the Audience Development Committee and its chair
• Help with SCT merchandising efforts
• Manage the sales and marketing team
Qualifications: Familiarity with arts organizations and a minimum of 5 years marketing or advertising related experience. Public relations experience in local market is a plus.
Advertising: The ideal candidate has three to five years of advertising experience, preferably in a performing arts environment. S/he should be adept at stretching budgets and making sound strategic advertising decisions. Some experience working with a media department or media planner is preferred. Experience managing creative teams is also required.
Project management: The candidate should have experience planning, leading, and managing complex projects; collaborating up and down the chain of command as well as with peers to keep projects on track, on time and on budget; tracking and reporting on progress to senior managers/board of directors; demonstrated ability to clarify
critical paths, mobilize, and adjust team activities to achieve benchmarks under the pressure of deadlines; advanced computer skills; a working knowledge of Tessitura is a plus.
Leadership and Relationship Management: Takes initiative as a senior member of the SCT team; actively seeks to deepen trusted relationships with staff, peers, trustees, community leaders, and to establish new ones; high emotional intelligence and personal presence; projects credibility and invites trust; comfortable leading from behind the scenes as well as in front and by example; effective at influencing others to reach common goals and objectives. In partnership with the Board Chair lead the Audience Development Committee.
Communications: Skilled in creating powerful, compelling written and oral communications for all marketing and advertising activities. Creation of press releases and simple advertising/sales copy is also desired.
To apply: Send cover letter, resume and salary requirements to email@example.com
Seattle Children’s Theatre is committed to diversity in the workforce and is an equal opportunity employer. We do not discriminate in any employment decision on the basis of race, color, creed, sex, religion, age, marital or veteran’s status, national origin, disability, sexual orientation, or any other basis prohibited by local, state or federal law. We do require a full background check for all of our employees.